Marketing Automation Manager

Company Description

Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots. The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history. Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

As a Marketing Automation Manager working on the Dash Growth team, you will play a crucial role in designing, implementing, and optimizing our Email strategies. This role requires a blend of analytical thinking, technical skills, and creativity to deliver successful programs at scale. With a focus on cross-sell and engagement, you will develop the foundations for our email marketing efforts and have a direct impact on our Growth objectives.

Responsibilities

• Email Strategy Development: Partner with the Growth teams to create the strategy for email with a focus on cross-sell and engagement of users from within our existing Dropbox customer base.
• Design and Delivery: Lead the execution of building high-performing emails and prompts by partnering with agencies and using internal marketing automation systems.
• Data-Driven Experimentation: Develop a pipeline of experiments to implement a rigorous testing framework that allows us to rapidly learn and operationalize wins.
• Performance Analysis: Monitor and analyze campaign performance, providing insights and recommendations for continuous improvements.
• Customer Insights and Segmentation: Utilize deep customer insights to segment the audience effectively and tailor marketing campaigns that resonate with each segment.
• Collaboration and Alignment: Work closely with Product and Channel owners to create learning feedback loop and ensure that strategies are aligned.

Requirements

• Bachelor's or Master's degree in Marketing, Business, Computer Science or a related field
• 6–10 years of experience in marketing automation with a proven track record of successfully implementing email programs that drive growth
• Strong analytical skills with proficiency in SQL to effectively measure results and inform marketing strategies and decisions
• Experienced at running A/B tests to rapidly experiment, operationalize, and optimize
• Deep understanding of industry standards and best practices for email marketing
• Excellent teamwork skills, with the ability to partner with key stakeholders in achieving collaborative goals
• Innovative mindset, with an eye for identifying and pursuing new growth opportunities in a dynamic market landscape

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).