Senior Director, Digital Marketing

Company Description

Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots. The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history. Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

The Marketing team’s vision is to drive a deep understanding of their customers and market to inform product, communicate the value of Dropbox, and enable sustainable growth. The Marketing team partners with teams across the company, including Product, Sales, Channel, Finance, Analytics, and Engineering.

Dropbox is looking for a dynamic and experienced Senior Director of Digital Marketing to join our team. This role is pivotal in driving our performance media, lifecycle marketing, web, and SEO strategies to fuel our growth trajectory. This role requires a strategic thinker with a proven track record of delivering revenue impact while balancing the financial considerations of margin and cash flow considerations. Additionally, the Senior Director will support growth efforts that drive in-product revenue opportunities. This leader will lead various teams to activate, measure, and optimize paid media budgets, web performance, and email campaigns. Lastly, this individual will need to collaborate with integrated campaign and content marketing teams to develop, execute, and scale annual and quarterly plans across owned and paid channels spanning B2B and B2C audiences.

Responsibilities

• Define annual and quarterly plans that outline the media mix investment allocations and expected outcomes across Marketing channels, routes to market, and product
• Drive cross-functional alignment across key stakeholders, including Finance, Analytics, Growth,  Product, Sales, and Integrated Campaign, to align on business objectives, resource allocation, efficiency goals, and revenue and engagement targets 
• Demonstrate strong coordination with the integrated campaign and content marketing teams to ensure consistency in targeting and messaging
• Set the operating rhythm to provide regular performance reports, forecasts, escalations, insights, and recommendations to the executive team 
• Develop and implement innovative demand generation strategies to drive qualified leads and customer acquisition across organic and paid channels  
• Design and execute lifecycle marketing programs to nurture leads, increase customer engagement, and reduce churn. Develop personalization strategies and a/b tests to improve conversion across different stages of the customer journey
• Lead and execute web strategies to optimize conversion and user experience, as well as ensure alignment with Dropbox’s brand and messaging
• Create and execute a robust SEO strategy to improve organic search visibility, drive website traffic, and enhance overall search engine ranking. Monitor and analyze SEO performance and implement best practices
• Collaborate with product teams to develop and implement marketing strategies that drive in-product revenue. Ensure marketing efforts are aligned with product roadmaps and key business objectives
• Build and foster a collaborative and high performing Digital Marketing team who aspires to push the boundaries to capture future growth opportunities, experiments new approaches and tools for optimization, and embraces the challenge of taking calculated risks

Requirements

• Minimum 10-15 years in SaaS Marketing
• Ability to prioritize and lead multiple programs simultaneously, as well as context switch at different altitudes from strategy to tactical execution
• Excellent interpersonal and executive communications, written and verbal
• Track record of driving innovative marketing strategies and scaled growth up to $1B+ in revenue
• Demonstrated business acumen to independently exercise latitude and discretion in order to clarify and solve ambiguous, open-ended problems with a risk of failure
• Strong leadership and team management skills, with the ability to inspire a diverse team and influence cross-functional partners
• Strong data and analytical skills with ability to analyze results and synthesize actionable insights and recommendations
• Strong understanding of digital marketing channels and tools, including CRM, marketing automation, web analytics, and SEO tools

Preferred Qualifications

• Experience in both product-led growth (PLG) and sales-led growth (SLG) motions, with the understanding of how to balance these approaches to maximize business outcomes
• Success in supporting outbound Sales motions
• Track record in content management industry, with a focus in SMB segment

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).