Campaign Operations Lead

Company Description

Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots. The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history. Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

As part of the Marketing Operations & Technology organization, the Campaign Operations Lead will manage the team and agency responsible for the execution of campaigns on our marketing automation platforms (Iterable and Marketo).

In this role, you’ll collaborate across marketing departments to bring their programs to life, with the primary focus on email campaigns. You’ll build and manage scalable processes for optimal campaign execution, from intake and requirements gathering to the campaign build, QA, monitoring, and reporting.

We’re looking for someone with email marketing expertise, business acumen, and great project management skills who can juggle multiple requests and competing priorities, build strong partnerships across marketing, and promote the adoption of best practices for email campaign execution.

Responsibilities

• Lead the Campaign Operations team responsible for the execution of global marketing campaigns, especially focused on email programs in Iterable and Marketo
• Design and document scalable processes to support campaign operations, including campaign setup, deployment, QA and post campaign reporting
• Train and mentor campaign operations team members, providing leadership and expertise around email campaign best practices
• Ensure compliance with data privacy regulations across global teams (CAN-SPAM, GDPR, CASL, and other local variations)
• Manage the relationship and budget for third-party service providers, ensuring the smooth delivery of work between agencies and the marketing team
• Track, analyze and report on marketing campaign performance to optimize conversions and overall results
• Collaborate with Lifecycle Marketing, Field and Channel Marketing, Paid Media, Data Science and other marketing teams to align campaign execution with business objectives
• Foster a culture of continuous improvement and innovation

Requirements

• Minimum of 5+ years of experience in Marketing Operations, including 2+ years of leading a Campaign Operations or Marketing Operations team
• Solid hands-on experience building email campaigns on marketing automation platforms (eg. Marketo, Iterable)
• Extensive hands-on experience with Iterable and/or Marketo is essential. The ideal candidate must have strong expertise in at least one of these marketing automation platforms (preferably Iterable) and some practical experience with the other. This is a Subject Matter Expert (SME) role that requires the ability to coach and mentor team members as well as cross-functional partners on the use and processes of these systems. Candidates without familiarity with both Marketo and Iterable will not be suitable for this position.
• Experience with project management tools (eg. Jira) and resource management
• Proven track record in making data-driven decisions to continually optimize conversions and performance of marketing campaigns
• Well-organized, able to prioritize tasks and handle time optimally, ability to translate business goals into executable tasks and convey them to stakeholders
• Excellent interpersonal skills with the ability to communicate at all levels, able to communicate technical language into layman’s terms
• High attention to detail
• Ability to foster a positive and collaborative work environment

Preferred Qualifications

• Bachelor’s Degree in Marketing or related field or experience
• Good understanding of database structure, analytics, and campaign attribution
• Experience managing an agency with a large budget and high-impact deliverables

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).