Senior Director, Product Marketing

Company Description

Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots. The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history. Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

As the Senior Director of Product Marketing at Dropbox, you will be responsible for defining and authoring the go-to-market strategy for Dropbox's Core portfolio, which includes Dropbox, Dropbox DocSend, Dropbox Sign (including API and Fax), and Dropbox FormSwift. You will also collaborate closely with the Dropbox Dash GTM teams and partner with Product, Growth, and Campaigns teams. You will play a crucial role in influencing the product direction, driving adoption and impacting revenue growth. You will lead a talented team of Product Marketers, ensuring alignment of sales and marketing efforts, and fostering innovation. Joining Dropbox in this role will provide substantial senior leadership exposure and the opportunity to drive transformation and innovation within a leading tech company.

Responsibilities

• Define and lead the multi-year vision for the GTM strategy of Dropbox’s Core portfolio, ensuring alignment with company objectives and pioneering new market opportunities
• Lead and mentor a team of senior product marketing managers and individual contributors, fostering a culture of integrity, excellence, and innovation
• Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends, using insights to inform product positioning and messaging
• Develop clear, compelling, and differentiated product positioning and messaging that resonates with target audiences
• Develop and maintain detailed buyer personas and customer journey maps
• Collaborate closely with campaign managers to develop and execute marketing campaigns that drive awareness, consideration, and adoption
• Analyze and report on the performance of marketing campaigns and GTM strategies, using data-driven insights to optimize outcomes and directly contribute to revenue growth
• Partner with channel owners to identify optimization opportunities and ensure marketing activities are effective and efficient
• Represent Dropbox at industry events and conferences, developing thought leadership content that establishes Dropbox as a market leader and engaging with key customers and partners

Requirements

• 10+ years of leadership experience in product marketing, including go-to-market strategy and release marketing, for a SaaS and/or Product Led Growth technology company
• Proven ability to influence senior executives and cross-functional teams to drive strategic initiatives and achieve business goals
• Deep understanding of the sales process, customer behavior, and market trends
• Exceptional leadership and team-building skills, with a proven ability to inspire and develop top talent in a fast-paced environment
• Strong marketing competencies across strategic planning, content creation, sales enablement, and performance reporting
• Experience partnering with Sales, Productivity, Customer Success, and Marketing Operations teams
• Strong analytical skills, with demonstrated capabilities in interpreting data and qualitative research
• Experience leading high-performing teams and managing large marketing budgets

Preferred Qualifications

• Extensive experience in SaaS productivity tools or related product categories, with a strong understanding of both sales-assisted and product-led growth models
• Master’s degree/MBA

Total Rewards

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).