Remote - Canada: Select locations
Senior Director, Product Marketing - Core
Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.
Company Description
Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots. The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history. Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.
Team Description
Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.
Role Description
As the Senior Director of Product Marketing at Dropbox, you will be responsible for defining and authoring the go-to-market strategy for Dropbox's Core portfolio, which includes Dropbox, Dropbox DocSend, Dropbox Sign (including API and Fax), and Dropbox FormSwift. You will also collaborate closely with the Dropbox Dash GTM teams and partner with Product, Growth, and Campaigns teams. You will play a crucial role in areas such as strategic planning, enhancing sales productivity, and driving revenue growth. Your impact will include leading a talented team of Product Marketing Managers, ensuring alignment of sales and marketing efforts, and fostering innovation. Joining Dropbox in this role will provide substantial senior leadership exposure and the opportunity to drive transformation and innovation within a leading tech company.
Responsibilities
- Define and lead the multi-year vision for the GTM strategy of Dropbox’s Core portfolio, ensuring alignment with company objectives and pioneering new market opportunities
- Lead and mentor a team of senior product marketing managers and individual contributors, fostering a culture of integrity, excellence, and innovation
- Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends, using insights to inform product positioning and messaging
- Develop clear, compelling, and differentiated product positioning and messaging that resonates with target audiences
- Develop and maintain detailed buyer personas and customer journey maps
- Collaborate closely with campaign managers to develop and execute marketing campaigns that drive awareness, consideration, and adoption
- Analyze and report on the performance of marketing campaigns and GTM strategies, using data-driven insights to optimize outcomes and directly contribute to revenue growth
- Partner with channel owners to identify optimization opportunities and ensure marketing activities are effective and efficient
- Represent Dropbox at industry events and conferences, developing thought leadership content that establishes Dropbox as a market leader and engaging with key customers and partners
Requirements
- 10+ years of leadership experience in product marketing, preferably within the SaaS industry
- Proven ability to influence senior executives and cross-functional teams to drive strategic initiatives and achieve business goals
- Deep understanding of the sales process, customer behavior, and market trends
- Exceptional leadership and team-building skills, with a proven ability to inspire and develop top talent in a fast-paced environment
- Strong marketing competencies across strategic planning, content creation, sales enablement, and performance reporting
- Experience partnering with Sales, Productivity, Customer Success, and Marketing Operations teams
- Strong analytical skills, with demonstrated capabilities in interpreting data and qualitative research
- Experience leading high-performing teams and managing large marketing budgets
Preferred Qualifications
- Extensive experience in SaaS productivity tools or related product categories, with a strong understanding of both sales-assisted and product-led growth models
- Master’s degree/MBA
Total Rewards
The range listed above is the expected annual salary/OTE for this role, subject to change.
Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Benefits
Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
- Competitive medical, dental and vision coverage*
- Retirement savings through a defined contribution pension or savings plan**
- Flexible PTO/Paid Time Off policy in addition to statutory holidays, allowing you time to unplug, unwind, and refresh
- Income Protection Plans: Life and disability insurance*
- Business Travel Protection: Travel medical and accident insurance*
- Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food & groceries, and much more
- Parental benefits including: Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support
- Mental health and wellness benefits
Additional benefits details are available upon request.
*Where group plans are not available, allowances may be provided
**Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy