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Remote - Canada

Search Engine Marketing (SEM) Analyst, FormSwift

Company Description

Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots. The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history. Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

As a Search Engine Marketing (SEM) Analyst at FormSwift, you will play a crucial role in driving business growth by creating, managing, and optimizing marketing campaigns on search networks like Google Ads and Microsoft Ads. With the majority of new customers originating from text ads on these networks, your role will have an outsized impact on the growth of FormSwift’s customer base. You will be directly responsible for many of our advertising activities and will work closely with marketers, developers, designers, and product managers to optimize each stage of our product funnel. You will also gain valuable expertise in marketing strategy and data analytics.
At FormSwift by Dropbox, you’ll have the opportunity to make a significant contribution to a quickly evolving company. This role is ideal for a creative, data-driven marketer who is passionate about leveraging best practices in a collaborative environment. Your work will play a central role to FormSwift’s success as we expand into new channels and integrate our product into the Dropbox ecosystem.

Responsibilities

  • SEM account management: Manage and optimize marketing activities to ensure profitable user growth. Activities include ad testing, bid adjustments, A/B experiments, landing page improvements, and more.
  • Marketing performance: Tracking, reporting, and analyzing the performance of our marketing activities and ad-hoc analytics requests.
  • Data analytics: Analyze internal customer data using database queries (SQL), spreadsheet reporting (Excel), web analytics platforms (Google/Adobe Analytics), and other software tools.
  • Ancillary marketing activities: Assist in secondary activities to expand to new marketing channels, test new geographical markets, and assist in other activities that require a collaboration with other teams in design, product, or engineering.

Requirements

  • 1-3 years of experience managing online marketing campaigns
  • Analytical mindset, particularly pertaining to the performance of marketing campaigns and business metrics
  • Strong Excel skills (proficient with pivot tables, VLOOKUP, SUMIFS, and statistical functions)
  • Familiarity with online marketing channels and concepts (LTV, CAC, ROAS, CVR, etc.)
  • Basic SQL skills
  • Strong written and verbal communication skills with ability to develop consumer-facing messaging and positioning
  • Bachelor’s degree or equivalent work experience
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).

Other open positions

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.